Field notes
What actually moves the number, and what does not.
No hype, no jargon, no snake oil. What a website should cost, what an AI receptionist is really worth, which processes are worth automating, and how any of it gets you found. Every claim carries its source, the same standard we hold our client work to. New to the terms? Start with the AI visibility glossary.
What Should a Small Business Website Cost in 2026?
Real 2026 price bands for a small business website, what actually moves the number, and how to tell an expensive site from a good one. Includes our own published prices, because an article about cost that hides its own is not an answer.
Is Your Website Blocking ChatGPT? How to Check in 2 Minutes
Many sites quietly block the AI crawlers that feed ChatGPT, Claude and Perplexity, often by accident. Here is how to check yours in two minutes, and the exact fix.
Why Isn’t My Business Showing Up in ChatGPT? 7 Reasons (and Fixes)
You rank on Google but ChatGPT has never heard of you. Here are the seven reasons AI assistants skip your business, and the fix for each one.
What Is llms.txt? An Honest Answer for Business Owners
llms.txt is a proposed file that lists your key content for AI. Here is what it is, what the evidence actually says about whether it helps, and when it is worth your time.
GEO vs AEO vs SEO: A No-Jargon Guide for Business Owners
SEO, AEO and GEO explained without the hype: what each acronym actually means, how they overlap, and which one your business should care about first.
AI Visibility for Law Firms: Getting Cited by ChatGPT in 2026
Legal questions trigger AI answers more than any other category. Here is how law firms get read, trusted and cited by ChatGPT, Perplexity and Google’s AI Overviews, compliantly.
AI Visibility for Dental Practices: Getting Found by ChatGPT
When someone asks ChatGPT for a dentist near them, does your practice come up? Here is how dental practices get read, trusted and recommended by AI, HIPAA-safely.
Why ChatGPT Recommends Your Competitor Instead of You
When ChatGPT names a competitor and not you, it is not random. Here are the specific reasons the assistant trusts them over you, and how to change its mind.
The Complete List of AI Crawlers (2026): Who’s Reading Your Site
Every AI crawler that matters in 2026, GPTBot, ClaudeBot, PerplexityBot and the rest: what each one does, and the exact robots.txt to welcome the ones you want.
Does Schema Markup Help You Get Cited by AI? An Honest Look
Schema markup is sold as a shortcut to AI citations. The evidence is more mixed than the pitch. Here is what actually helps, what does not, and how to do it right.
AI Visibility for Accounting & Tax Firms: Getting Found by AI
Prospects now ask ChatGPT for an accountant before they Google one. Here is how accounting and tax firms get read, trusted and cited by AI assistants.
AI visibility, in plain English
- What is AI search visibility?
- AI search visibility is whether AI assistants, ChatGPT, Perplexity, Claude and Google’s AI Overviews, can read your site, understand it, and cite your business when someone asks a question you should answer. It combines classic SEO with answer-first content, structured data, AI-crawler access and off-site trust signals.
- How is getting cited by AI different from ranking on Google?
- Ranking places a link in a list; AI citation makes your business the source an assistant quotes. The two overlap but choose sources differently: a page can rank well on Google and never be cited by AI, and vice versa. Around 80% of URLs cited by ChatGPT do not rank in Google’s top 100.
- What is the fastest thing I can check myself?
- Whether AI crawlers can even read your site. Open yourdomain.com/robots.txt and check for GPTBot, ClaudeBot and PerplexityBot, and confirm your CDN is not blocking them, or run our free scan, which tests both layers in about ten seconds.
