Footnote Works AI agency

ServicesMost start here

The same traffic, and more of it turning into enquiries.

Nobody buys a website. They buy the enquiries it produces, and most small-business website design quietly suppresses them: a theme fighting a page builder fighting three plugins, slow enough to lose buyers on a phone and invisible to the assistants your clients now ask. We build the fast kind, and structure it so a machine quotes you rather than a directory. New builds and redesigns, three sizes, every price published.

What this is worth, and who measured it

+8.4%

A 0.1 second improvement in load speed lifted retail conversion by 8.4% and average order value by 9.2%. Same traffic, same spend, more revenue.

Deloitte and 55, commissioned by Google, “Milliseconds Make Millions”, 2020. 37 European and American brand sites, over 30 million user sessions, measured across four load metrics.

These are findings from published research on the wider market, measured by the people named beside each one. They are not results we are promising you, and we do not have client results of our own to show yet, which we would rather say plainly than dress up.

Three sizes, and what moves the number

Small

$3,000 to $7,500

usually two to three weeks

Compact and sharp. Everything a firm needs to look like the serious one in its market, load instantly, and be readable by the assistants. Nothing padded, and nothing missing.

Medium

most firms

$7,500 to $18,000

usually four to eight weeks

The full system, with room to grow into. A content engine your team can actually use, and the client-facing paths that turn a visit into a booking rather than an email you have to answer.

Large

from $18,000

quoted after a paid scoping week

Ambitious or genuinely complex. Deep integrations, an application rather than a website, or a migration with real history behind it. We scope it properly so the number is right before either of us commits.

What moves the price

  • How many pages, and how many of them are genuinely different rather than the same template with different words
  • How many systems it has to talk to: a CRM, a practice system, a payment provider, a booking tool
  • Whether anyone logs in. A client portal or an application is a different kind of project from a website
  • Whether the content exists. Structuring what you have is quick; writing it from nothing is not
  • How many URLs are migrating, because a redirect map for 40 pages and one for 4,000 are different jobs
  • How fast you need it. Compressing a schedule costs money in every industry and we will not pretend otherwise

If you are not sure which size you are, the free twenty-minute call will place you within about a thousand dollars, and it costs nothing to find out.

The build, week by week

  1. Week 1

    Scope it, and then stop moving it

    We agree the sitemap, the content plan and the feature list in writing, with a fixed price, before anything is built. If you have existing content we tell you honestly what is worth keeping. If you do not, we say what you need to write and what we can draft for you.

    • If a smaller scope would serve you better, this is when we say so. It has happened, and it costs us money to say it.
  2. Weeks 2 to 3

    Built by hand, server-rendered from the start

    Your site in your brand, written rather than assembled. Every page is real HTML on the first request, which is what makes it fast for people and readable for the crawlers that do not run JavaScript, including several of the AI ones that matter. The machine-readability layer goes in as foundation, not as a plugin bolted on afterwards.

    • It is the same stack this site runs on. Put us through our own free scan and check the result before you commit to anything.
  3. Week 3

    The paths that turn a visit into a client

    Enquiry, booking and intake placed where the visitor already is rather than behind a menu. If you are adding an AI receptionist or assistant, this is where it gets wired in. If you serve a local market, the entity layer ships too.

  4. Launch

    Deploy, verify, hand over

    We deploy to our infrastructure: hosting, SSL, monitoring, backups, nothing for you to run. Your current site stays untouched until switch-over day, and a redirect map built from your real traffic preserves every URL that earns you anything. Then we verify from the outside with the same 24-check scan we publish for free.

Why it is built this way

Every choice here exists to serve one of two audiences: a person on a phone with a bad connection, or a machine deciding whether to quote you.

Fixed scope and fixed price agreed before we start. The person who sells it is the person who writes it.

Choice 01

Server-rendered, always

A page that assembles itself in the browser is a blank document to a crawler that does not run JavaScript. Server-rendered means the first response already contains the answer, which is why this site ships about three kilobytes of script and still does everything it needs to.

Choice 02

No platform ceiling

Nothing here ends in "the theme will not allow it". It is written rather than configured, so the second and third things you ask for are as possible as the first.

Choice 03

Your old site keeps working

Nothing switches over until the new one is verified, and the redirect map is built from your actual traffic data so the pages that earn you money keep their equity.

Choice 04

You own it

The code is yours and it is not licensed back to you. If you leave, you leave with the system, and we will help you move it.

What you own at the end

01

The site itself

Hand-built, server-rendered, fast, and yours outright. No platform fee and no license.

02

The visibility layer

Structured data, llms.txt, crawler access and the answer-first structure that makes you quotable, built in rather than sold separately.

03

The measurement

Analytics, search performance and AI-crawler activity readable from day one, so you can watch the machines arrive instead of waiting for a report.

04

The infrastructure

Hosting, SSL, monitoring and backups run by us. There is nothing here for your team to maintain.

What this is not

What the build is not:

  • It is not a template with your logo on it. If a template would genuinely serve you better, we will tell you, and there are good ones.
  • It is not an e-commerce platform. We are not the right people for a large catalogue and we will say so on the first call.
  • It is not a promise about rankings. It is a promise about what gets built, how fast it loads and what a machine can read.
  • It is not ongoing work. Hosting and upkeep after launch live in the care plans, and Essential is $290/mo.
Fair questions

My website gets traffic but almost no enquiries. What is wrong?

Usually one of four things, and they are cheap to check before you spend anything. The page does not say what you do in the first screen, so a visitor who is comparing three firms leaves. There is no obvious next step on the pages that matter, so the people who did want to talk had to go looking for a way to do it. It is slow on a phone, which is where most of them are. Or it reads as a brochure about the firm rather than an answer to the question they arrived with. We start by finding which of the four is costing you the most, because fixing the wrong one is expensive and changes nothing.

How do we get more clients out of the traffic we already pay for?

By treating the enquiry, not the visit, as the thing being bought. Google-commissioned research measured a 0.1 second speed improvement lifting retail conversion by 8.4%, and most small-firm sites are seconds behind rather than tenths, so speed is usually the cheapest win available. After that it is the ordinary work: say what you do above the fold, put a real next step on every money page, and make the pages answer the question the visitor actually typed. None of it is clever. It is just done, and then measured.

Why is this cheaper than the other website design company quotes we have had?

Because our overheads are lower, not because the work is. We are a small studio running from Chiang Mai rather than a city office with a sales team, and we pass that on. The build itself is hand-written by a senior engineer, which is more than several of those agencies will be giving you.

What is the difference between Small, Medium and Large?

Small is compact and sharp: everything a firm needs to look serious, load instantly and be readable by the assistants, with nothing padded out to justify a number. Medium is the full system with room to grow into, a content engine your team can use, and the client-facing paths that turn a visit into a booking. Large is for ambitious or genuinely complex work and we scope it before quoting. We do not sell by page count, because the eighth page is rarely what makes a project bigger.

Do you write the content?

We structure it, and we will draft it where that helps, but the expertise has to come from you because that is the part that makes it worth quoting. What we will not do is fill your site with generated filler, which is the fastest way to become invisible to the same assistants we are trying to get you into.

Do you work with law firms and accounting practices specifically?

They are where we are strongest. Law firm website design and accountancy sites have the same shape: real expertise, a lot of repeatable process, and a site that does neither justice. The pages that win in those categories are the ones that answer a specific question completely, which is exactly what we build for and what the assistants quote.

What happens to our URLs and our rankings?

A redirect map is built from your real traffic data before switch-over, so every URL that earns you anything today lands on its equivalent. The old site stays up and untouched until the new one is verified from the outside.

Start here

Build it once, properly.

Tell us what you have today and what it is stopping you from doing. If a smaller scope would serve you better we will say so.

John Weeks, founder of Footnote Works

John Weeks

The person who replies is the person who does the work.

Next on the path: The AI Receptionist (A site that answers enquiries at midnight is worth more than one that collects them.)