Why publish prices when almost nobody else does?

Because hiding them costs us the clients we most want. A ten-person practice that cannot tell whether an agency starts at $5,000 or $200,000 does not book a call to find out, it assumes the worst and closes the tab. Publishing means the people who do get in touch already know the shape of the number, and the conversation starts at whether we are the right fit instead of at money.

Why are you cheaper than the quotes we have had?

Two reasons, and we would rather give you both than the flattering one. First, overheads. We are a small studio running from Chiang Mai rather than a London or New York office, so our overheads are a fraction of a comparable agency’s. We pass that on. It is the reason the numbers above are lower, not a sign that the work is. Second, we have no client case studies yet, so we are not charging you for the certainty a portfolio and a reference list buy. On the numbers: a single scoped workflow runs $3,000 to $15,000 in the market and ours is $2,400 to $13,000; a scoped custom voice agent runs $5,000 to $15,000 and ours is $2,500 to $14,000; boutique agencies charge $5,000 to $25,000 for a custom site and ours is $3,000 to $18,000. Better than a freelancer, cheaper than an agency, and the reason is arithmetic rather than a discount.

Are these real prices, or a teaser?

They are real ranges rather than teaser floors, which is why every product shows three sizes and lists what moves the number. A six-page site is not the same job as a sixty-page one with three integrations, and pretending otherwise would just mean quoting you something different later. We put the actual figure in writing before anything starts, and it does not move afterwards unless you change the scope.

Do we have to pay for an audit first?

No, and we would rather you did not. The scan is free and instant and the twenty-minute call is free too, and between them they answer the question most firms are actually asking. The Roadmap exists at $750 for anyone who wants the whole picture written down, and it is credited in full against any project booked within 90 days.

What is not included?

Third-party running costs are yours: model usage, call minutes on a voice agent, API tiers, and the software licences you already pay for. We estimate them to the dollar up front, and if a design would be expensive to run we redesign it rather than passing you a surprise. Paid advertising, copywriting at volume, and anything needing a specialist we are not, are quoted separately or referred out.

Can we cancel a care plan?

Essential and Growth are month to month, cancel anytime, and you leave with your code and your accounts. Partner has a three-month minimum because it involves us taking over your roadmap and your vendors, and unwinding that in four weeks helps nobody.

What if our budget is smaller than all of this?

Say so on the first call. Sometimes the honest answer is that a $290/mo care plan on your existing site is the whole engagement, and sometimes it is that we are not the right people this year. Both are better outcomes than a project neither side can afford to do properly.

Have you actually built an AI receptionist before?

Not yet for a client, and we will not pretend otherwise. The website and visibility engineering is what we do every day and you can inspect it directly: this site is built the way yours would be, and the free scan will tell you how it scores against the same rubric we would run on you. The AI products are new lines. The price reflects that you are early, and the care plan means the risk of that sits with us rather than you. What we will not do is show you a case study that does not exist.

Pricing

Here is what it costs. All of it.

Footnote Works publishes every price. Website $3,000 to $18,000, AI Receptionist $2,500 to $14,000 plus from $250/mo, AI Assistant $2,000 to $11,000 plus from $180/mo, Workflow Automation $2,400 to $13,000 and AI Visibility $1,800 to $9,500. Monthly care plans run $290/mo up to $3,800/mo, and on a care plan the hosting, uptime, security patching and backups are our responsibility rather than yours. Starting costs nothing: the scan is instant and the call is twenty minutes.

Almost every agency we researched makes you book a call to find out whether you can afford them. You should be able to work that out in thirty seconds. Every product below comes in three sizes with the real range shown, and the sizes are contiguous: where one ends the next begins, so there is no gap for your project to fall into. Each one lists what actually moves the number, so a build with three integrations does not read its price off a brochure site.

This is priced for firms where the work has to earn its keep, not for the cheapest possible version of it. If what you need is a few hundred dollars of website, we are genuinely the wrong call, and we would rather say so here than on a discovery call.

FREE

Two ways to start that cost nothing

The free scan

24 checks against any URL, including a live fetch as GPTBot and PerplexityBot that reports what your server really serves an AI crawler. About ten seconds, no signup, every result shown.

Run the scan →

The opportunity call

Twenty minutes. We look at your site and your process, name the three things worth doing, and tell you which ones we would not bother with. No deck, no obligation, and no pitch unless you ask for one.

Book the call →

PRODUCTS

The five things we make

Fixed scope, fixed price, a thing gets delivered and you own it outright.

BuildMost start here

Website

Turn more of the traffic you already have into enquiries you can bill.

$3,000 to $18,000

two to eight weeks

Small

$3,000 to $7,500

usually two to three weeks

Compact and sharp. Everything a firm needs to look like the serious one in its market, load instantly, and be readable by the assistants. Nothing padded, and nothing missing.

Medium

most firms

$7,500 to $18,000

usually four to eight weeks

The full system, with room to grow into. A content engine your team can actually use, and the client-facing paths that turn a visit into a booking rather than an email you have to answer.

Large

from $18,000

quoted after a paid scoping week

Ambitious or genuinely complex. Deep integrations, an application rather than a website, or a migration with real history behind it. We scope it properly so the number is right before either of us commits.

What moves the Website price

How many pages, and how many of them are genuinely different rather than the same template with different words
How many systems it has to talk to: a CRM, a practice system, a payment provider, a booking tool
Whether anyone logs in. A client portal or an application is a different kind of project from a website
Whether the content exists. Structuring what you have is quick; writing it from nothing is not
How many URLs are migrating, because a redirect map for 40 pages and one for 4,000 are different jobs
How fast you need it. Compressing a schedule costs money in every industry and we will not pretend otherwise

AutomateBiggest demandNew line

AI Receptionist

Stop losing the calls you never hear to whoever picks up first.

$2,500 to $14,000

plus from $250/mo

two to six weeks

Small

most firms

$2,500 to $6,000

usually two to three weeks

One number, one team, straightforward booking. It answers, it knows your services and your hours, and it fills your calendar. For a lot of firms this is the whole job.

Medium

$6,000 to $14,000

usually four to six weeks

Several services or locations, calls routed to the right person, and more of a conversation before it books. For firms where who picks up matters as much as whether anyone does.

Large

from $14,000

quoted after a paid scoping week

Wired deep into a practice system, escalation rules that have to be provably followed, or call volume high enough to change the design. Scoped properly first.

What moves the AI Receptionist price

How many services and locations it has to know about, and how differently each one is handled
How many people or departments a call can be routed to, and the rules for choosing
What it has to write into: a calendar alone is quick, a practice management system is not
How much qualifying happens before it books, because every extra question is a branch to design and test
Whether your sector has escalation rules that must be provably followed
Call volume, which changes the running cost rather than the build, and we estimate it either way

AutomateCheapest way inNew line

AI Assistant

Reply first, win more. Every enquiry answered in minutes, at any hour.

$2,000 to $11,000

plus from $180/mo

two to five weeks

Small

$2,000 to $4,800

usually two weeks

The inbox half on its own. Every enquiry answered within minutes at any hour, then followed up until someone replies. For a lot of firms this alone pays for the whole project.

Medium

most firms

$4,800 to $11,000

usually three to five weeks

Both halves. An assistant on your site answering from your own material and qualifying visitors, with the inbox agent working behind it. Nothing reaches you unqualified and nothing sits unanswered.

Large

from $11,000

quoted after scoping

Answering from a large or messy document set, writing into several systems at once, or agents that take actions rather than only replying. More guardrails, more testing.

What moves the AI Assistant price

How much material it has to answer from, and what state it is in. Twelve tidy pages is a different job from four hundred PDFs
How many systems it writes into: an inbox alone is quick, an inbox plus a CRM plus a calendar is not
How much qualifying you want before a conversation reaches you
Whether it only replies or actually does things, because an agent that takes actions needs guardrails a chatbot does not
How many languages, if more than one

AutomateBiggest time saved

Workflow Automation

Get your most expensive people off the cheapest work in your business.

$2,400 to $13,000

per workflow

Small

$2,400 to $5,500

usually two to three weeks

One clean process with clear rules. Invoice chasing, an onboarding sequence, a report that builds and sends itself. The kind of job everyone agrees should not still be manual.

Medium

most firms

$5,500 to $13,000

usually four to six weeks

A process that spans several systems, reads real documents, and needs a person to approve the part where being wrong is expensive. Exceptions handled properly rather than ignored.

Large

from $13,000

quoted after a paid scoping week

Several linked workflows, a trail that has to stand up to an audit, or a legacy system with nothing resembling an API. Scoped properly, because guessing at these is how they go wrong.

What moves the Workflow Automation price

How many systems the process touches, which is almost always the biggest single factor
Whether those systems have decent APIs. A modern one is hours, a legacy one with no API can be weeks
How much of the input is unstructured, because reading a PDF reliably is harder than reading a form
How many exceptions are real. Every "except when…" your team mentions is a branch to build and test
Whether a person has to approve something, and what has to be shown to them to make that quick
Whether the trail has to stand up to an audit, which is a different standard of work

Get foundWhat we are best at

AI Visibility

Be the firm the assistant names, and get the enquiry it would have sent elsewhere.

$1,800 to $9,500

one-off, then monthly

Small

most firms

$1,800 to $4,200

usually two to three weeks

The foundation, and it is the half that decides whether anything else matters. Crawler access unblocked, structured data, llms.txt, indexation, and the pages that earn you money rewritten so a machine can lift a clean answer from them.

Medium

$4,200 to $9,500

usually four to six weeks

The foundation plus the thing worth quoting: the dataset, comparison or tool in your category that nobody has published. That is what earns links from sources the models already trust, and it is what turns you into the answer rather than a candidate.

Large

from $9,500

quoted after a paid scoping week

A large or multi-location estate, several practice areas each needing its own answer, or a migration where the existing search equity is worth real money. Scoped properly first, because guessing at these is how a firm loses rankings it already had.

What moves the AI Visibility price

What state the site is in. A modern server-rendered site is quick; one that assembles itself in the browser may need the build instead
How many pages genuinely matter, because restructuring twelve money pages is the work and the other two hundred usually are not
Whether a citation asset already exists or has to be created from raw data
How competitive your category already is in AI answers, which we can tell you for free before you commit

What sits on top

Third-party running costs are yours and we estimate them to the dollar before you commit: model usage, call minutes on a voice agent, API tiers. At small-firm volumes that is usually tens of dollars a month, not hundreds, and if a design would be expensive to run we redesign it rather than passing you a surprise.

Where we sit

Boutique agencies charge $5,000 to $25,000 for a custom site, the majority of B2B redesigns land between $32,000 and $48,000, and AI automation projects run $5,000 to $50,000. We come in under all of it, on purpose, and there are two honest reasons rather than one flattering one. Our overheads are a fraction of a city agency’s because the studio runs from Chiang Mai. And we have no client case studies yet, so we are not charging for the certainty a portfolio buys. Better than a freelancer, cheaper than an agency, and we would rather say exactly that than let you wonder where the catch is.

The Roadmap, $750

For a firm that wants the plan without the build. The $750 comes off your first invoice if you book any project within 90 days, so it costs nothing to start here. Most firms do not need it: the free call answers the same question in twenty minutes.

YOUR NUMBERS

What is that job costing you a year?

Pick the task your team complains about most. Nothing here is our figure, and nothing is sent anywhere: it is your hours, your rate and arithmetic you could do on paper.

Hours a week

Across everyone who touches it, not one person.

Cost an hour

Fully loaded: salary, payroll taxes, benefits, the lot.

Share a machine could take

Your estimate, as a percentage. We would rather you set it than us.

Costing you a year

$15,600

Of which $7,800 sits in the part you think a machine could take.

Read this before you trust the number. It is the cost of the task as you have described it, multiplied over fifty-two weeks. It is not a saving we are promising you, and automation rarely removes a whole job: it removes the retyping and leaves the judgment, which is why the third box is yours to set and why we would rather you set it low. On a call we do this properly, task by task, and the number we work from is the one you confirm out loud.

COMPARE

What everyone else charges

So you can tell whether our numbers are fair without taking our word for it. These are published 2026 figures, each one linked to where it came from.

Market rate	For what	Source
$500 to $5,000	a website from a freelancer or small shop	Published 2026 web design pricing surveys
$5,000 to $25,000	a website from a boutique agency, custom design and build	Published 2026 web design pricing surveys
$32,000 to $48,000	where the majority of B2B website redesign projects land	Rick Whittington, B2B website redesign cost, 2026
$3,600 to $24,000	a year of hosting, maintenance, security and analytics on a professional site	Tiller Digital, web design cost guide
$3,000 to $15,000	a single workflow automation project	AI automation agency pricing survey, 2026
$5,000 to $50,000	an AI automation agency project	AI automation agency pricing survey, 2026
$5,000 to $15,000	a scoped custom AI voice agent, before per-minute usage	AI voice agent pricing breakdown, 2026
$300 to $1,500	running a custom voice agent, per month, as managed service	AI voice agent pricing breakdown, 2026
$2,800 to $7,000	the median monthly agency retainer for small and mid-market clients	AI automation agency pricing survey, 2026
$8,000 to $25,000	a monthly enterprise retainer with a dedicated team	Digital Agency Network, AI agency pricing guide 2026

These are other people's numbers, not ours, and they describe what the market charges rather than what we would quote you. Ours are above, in full.

MONTHLY

Care plans

One bill, and the risk is ours.

A website care plan here means the whole system is our problem rather than yours. Managed hosting, uptime, security, backups, website maintenance, the automations we built and the AI products we set up all sit on our side of the line, and you get one bill instead of six. The commercial point is simple: an AI receptionist that stops answering, or a site that is down on a Monday morning, costs you enquiries for as long as nobody notices. We notice.

Tier 1

Essential

$290/mo

monthly · cancel anytime

Keeps the thing earning. A site that is down or broken takes enquiries with it.

→Managed hosting on our infrastructure with SSL and CDN, so the site stays fast enough to keep converting the traffic you pay for
→Uptime monitoring, so we find out before your clients do
→Security patching and dependency updates, which is the unglamorous work that stops a site becoming an incident with your clients’ data in it
→Daily backups and tested restores, so the worst day costs you hours rather than the site
→Small content and copy changes, up to an hour a month: a price change, a new team member, a service you have stopped offering. The things that quietly go stale and cost you enquiries
→A quarterly note on what changed and what needs attention, in plain English, so you can decide rather than being told

Response
Next business day for anything broken, same day for anything down.

Tier 2Most firms

Growth

$1,400/mo

monthly · cancel anytime

For firms who want the number going up, not just the lights staying on.

→Everything in Essential
→Your AI receptionist and assistants watched, tuned and kept current as the models change
→A monthly block of build or automation work, used however you like
→Rankings, citation checks and crawler activity reported monthly, so "are we being found" is a number you can act on rather than a feeling
→A monthly call to decide what the block gets spent on
→Priority in the queue over project work

Response
Same business day for anything broken, within the hour for anything down.

Tier 3

Partner

$3,800/mo

monthly · three-month minimum

Cheaper than the technical lead you would otherwise hire, and available sooner.

→Everything in Growth, with a much larger monthly block
→Roadmap ownership: we decide what to build next, with you, and we are accountable for it
→Your other vendors and systems managed on your behalf
→Direct access, no queue, no ticket system
→Quarterly planning against your actual business goals rather than a task list

Response
Within the hour during working hours, and we agree your working hours, not ours.

The first three months are included

Every build and every AI product includes the first three months of Essential care, so hosting, monitoring, security and backups are handled from day one. After that it continues at $290/mo, or you take the code and your accounts and go, and we will help you move it.

What a care plan is not

What it does not mean is a 24-hour helpdesk, because we are a small studio and pretending otherwise would be the fastest way to lose your trust. The response windows above are what one experienced engineer can genuinely hold, and they are written to be under-promised. If your firm needs someone on call at three in the morning, we will tell you that on the first call and point you at someone who does it properly.

Why we cost less

We are a small studio running from Chiang Mai rather than a London or New York office, so our overheads are a fraction of a comparable agency’s. We pass that on. It is the reason the numbers above are lower, not a sign that the work is.

Questions about the money

Why publish prices when almost nobody else does?: Because hiding them costs us the clients we most want. A ten-person practice that cannot tell whether an agency starts at $5,000 or $200,000 does not book a call to find out, it assumes the worst and closes the tab. Publishing means the people who do get in touch already know the shape of the number, and the conversation starts at whether we are the right fit instead of at money.
Why are you cheaper than the quotes we have had?: Two reasons, and we would rather give you both than the flattering one. First, overheads. We are a small studio running from Chiang Mai rather than a London or New York office, so our overheads are a fraction of a comparable agency’s. We pass that on. It is the reason the numbers above are lower, not a sign that the work is. Second, we have no client case studies yet, so we are not charging you for the certainty a portfolio and a reference list buy. On the numbers: a single scoped workflow runs $3,000 to $15,000 in the market and ours is $2,400 to $13,000; a scoped custom voice agent runs $5,000 to $15,000 and ours is $2,500 to $14,000; boutique agencies charge $5,000 to $25,000 for a custom site and ours is $3,000 to $18,000. Better than a freelancer, cheaper than an agency, and the reason is arithmetic rather than a discount.
Are these real prices, or a teaser?: They are real ranges rather than teaser floors, which is why every product shows three sizes and lists what moves the number. A six-page site is not the same job as a sixty-page one with three integrations, and pretending otherwise would just mean quoting you something different later. We put the actual figure in writing before anything starts, and it does not move afterwards unless you change the scope.
Do we have to pay for an audit first?: No, and we would rather you did not. The scan is free and instant and the twenty-minute call is free too, and between them they answer the question most firms are actually asking. The Roadmap exists at $750 for anyone who wants the whole picture written down, and it is credited in full against any project booked within 90 days.
What is not included?: Third-party running costs are yours: model usage, call minutes on a voice agent, API tiers, and the software licences you already pay for. We estimate them to the dollar up front, and if a design would be expensive to run we redesign it rather than passing you a surprise. Paid advertising, copywriting at volume, and anything needing a specialist we are not, are quoted separately or referred out.
Can we cancel a care plan?: Essential and Growth are month to month, cancel anytime, and you leave with your code and your accounts. Partner has a three-month minimum because it involves us taking over your roadmap and your vendors, and unwinding that in four weeks helps nobody.
What if our budget is smaller than all of this?: Say so on the first call. Sometimes the honest answer is that a $290/mo care plan on your existing site is the whole engagement, and sometimes it is that we are not the right people this year. Both are better outcomes than a project neither side can afford to do properly.
Have you actually built an AI receptionist before?: Not yet for a client, and we will not pretend otherwise. The website and visibility engineering is what we do every day and you can inspect it directly: this site is built the way yours would be, and the free scan will tell you how it scores against the same rubric we would run on you. The AI products are new lines. The price reflects that you are early, and the care plan means the risk of that sits with us rather than you. What we will not do is show you a case study that does not exist.

Start here

Now you know the numbers. Tell us the problem.

Send your website and the one job your team would most like to stop doing by hand. We reply the same day with an honest read on fit, including when that read is that you do not need us.

Book the free call or run the free scan first